Where Do I Begin To Create Content?

I’ve struggled with coming up with content on what I can share. Honestly, I want to get into everything because, not to brag, I’m a quick learner and feel that I can be good at just about anything. The problem?—I don’t know what I want to do.

This is why I’m idle and you may be in the same boat

In doing some research about my problem of not knowing what to do, I found that I’m what you would call a “scanner”. Basically someone who wants to do everything, but is overwhelmed in trying to do everything that they stay idle.

With a little more digging, I may have found an actionable step to pull through this struggle, and that is finding a common theme. So what’s my theme?—Content creation.

I love content in all forms. It’d be safe to say that it’s my canvas, except I have a lot of paint brushes, crayons, markers, and colored pencils.

Some would consider me a professional when it comes to graphic design, photography, videography, motion graphics, and other creative areas. I would consider myself someone who tries at these things and listens to feedback and follows direction. Give me an objective and I’ll do what I can to execute it.

You may be in the same boat that I’m in, but don’t fret. What I’ve written below will help you take action.

(Quick) Steps to free yourself from analysis paralysis

Ok, first, you need to create a list of what you like to do and don’t like to do. It doesn’t matter if you’re good at it, because you’ll find out how to overcome it here in a minute.

Then, find a common theme on how you can combine your interests. For example, I love to create videos, write, and do photography, and although they may be somewhat related, the common theme is that they’re content—and content is king. So now, the direction I’m taking is how to create content.

Another route you can go is to combine your interests together to create a mega-interest that’s unique. For instance, let’s say you enjoy cars and photography. Well, what if you could go around taking pictures of cars during your free time? That’d be fun, right? Combining interests is another way to do what you enjoy doing most.

Let’s go back to the not-being-the-expert-but-something-you’d-like-to-learn idea. You don’t have to be the expert, you just have to know enough to get other people inspired to take action. For the most part, people who are looking for information are looking for the basics or looking for a solution to their problem. The solution is already created, the basics have already been documented, so really, all you have to do is curate content and put it into your own words and BAM!—done.

When I had my computer repair business in Vegas, I honestly had no clue what I was doing. People were paying me to fix their computers and all I did was go to good ol’ Google, typed in the symptoms, and followed directions. I didn’t have to create a new solution; I had zero knowledge of what I was doing, but I was providing a service to people that paid me to repair their computer. I was leveraging existing content and delivered to my customers. There was, maybe, one or two times where I couldn’t get the problem fixed with the tools I had, but the other 200 computers I was able to fix same day with no issues.

Anyone can be an expert, you just have to execute

The point is, you just need to know where to look and how to execute when it comes to doing what you love, what you’re interested in learning, or to be an authority figure. We’re all in this world trying figure things out together. Sometimes even the “expert” doesn’t have a clue on what their doing and still gets results.

Another example… Think of a CEO, a VP, or even a contractor you know. For the most part, they are referencing the internet, books, or other people in finding solutions to problems at work. No one graduates college or ever gets to the point in their career and says “I’m done, I know everything”. Not true. Everyone researches and seeks out solutions to problems. With technology and information so advanced in our day, we can literally learn anything we want without having to go to school, we just need to know where to find the information and the discipline to take action.

Conclusion

The time consuming part in curating content, learning something new, or creating quality work is the time you invest. If you never take action, the time will pass. The time will pass anyway, so the choice is yours. Get to work!